The goal is to improve the lives of 10 million people by 2030, leveraging Flutter’s scale and the collective passion of its colleagues across three main areas of Sport & Play, Health and Wellbeing, and Tech4Good. The funding campaigns form part of Flutter’s wider global pledge to “Do More” for the communities in which it operates as part of the group’s sustainability strategy, the Positive Impact Plan. Flutter Entertainment’s UK and Ireland (UKI) division has committed nearly £8 million to charitable initiatives this year through its Paddy Power, Sky Betting & Gaming (SBG) and Betfair brands.
